Brewing AI at Scale: Inside Carlsberg’s Copilot Project

In this webinar, we take you inside Carlsberg’s Copilot project engine room.

This is not a story about just making people use a new tool. It’s about how Copilot is being embedded as an integral part of workflows, innovation processes, and the way teams think about work.

 Oliver Munk Winter, Service Owner M365 at Carlsberg, and Andreas Ringsted, Chief Solutions Officer at Open, share an honest look at the journey. From running innovation challenges to accelerate the use of AI agents, to exploring how Copilot supports accessibility and disabilities, we’ll unpack how Carlsberg is embedding AI in ways that create real business value.

Hosted by Mia Thinggaard, the session is designed as an open, practical conversation. Expect concrete examples, strategic reflections, and space for dialogue.

What we cover:

• Why Carlsberg treated Copilot as a long-term organisational project, not a pilot

• How innovation challenges helped accelerate agent-driven work

• The role of Copilot in accessibility and inclusive ways of working

• What changes when AI is embedded into everyday operations

• Key learnings for organisations building their 2026 AI roadmap

This session is about moving from experimentation to understanding the purpose of Copilot and begin building habits.

Not just adoption metrics, but how AI becomes part of how work actually gets done.