Why boost or kick-start adoption of your digital workplace

Harvesting the benefits of a digital workplace requires adoption. Why? Because speeding up the process enables your people to deliver the right customer experience.

By: Tina Dejan, Digital Experience Director (August 30, 2018)

In employee communication, we have truly stepped into the age of digitalization where ‘digital workplace’ plays a huge role. It’s forming a workplace where communication, collaboration and getting the job done takes place in a seamless mix of online and offline.

Externally, organizations intensely strive to utilize digital as a lever for delivering relevant, engaging and convenient customer experiences. This certainly has a strong synergy with and impact on employee communication. Internally, creating a contemporary employee experience strengthens and optimizes people’s ability to work, communicate and interact in modern and engaging ways. This will help them deliver the optimal customer experience.

Still, this digitalization of the workplace internally is new and as everything new, it requires adoption – and an equal focus on the IT platform, the culture, the competences, the day-to-day tasks, the employee promise and the physical workspace. Just to name a few.

Why kick-start the adoption?
The simple answer to that question is: Return on investment! Many organizations struggle to harvest the benefits of their investments in a digital workplace platform due to slow or poor adoption. Often this is because they drive implementation solely as an IT project, rather than as the behavior change project it really is.

Changing the way, we work
Of course – and with all respect – adoption of a digital workplace is a complex transformation, and one which requires employees to change habits and ways of working. But it is also a vital cornerstone in communicating, collaborating and performing in modern organizations.

That is why this kick-start needs a clear purpose, involvement of the right stakeholders, a thorough mapping of drivers and barriers, and a clear digital adoption strategy to help the team in charge to focus on what changes they can implement, for example to:

  • Identify the most important behaviors that will support the desired adoption and outlines the signs and KPI’s that can be used to measure adoption.
  • Ensure different organizational perspectives to get a holistic approach to the changes needed.
  • Provide the foundation for an adoption plan to support the necessary changes and actions needed.

It’s not about producing a lot of documents for the drawer – it’s about involving the right people and getting started right away!

If you want to know more about how we help organizations re-start or kick-start digital adoption and our kick-starter workshop, you’re very welcome to contact Tina Dejan, Digital Experience Director.